When it comes to search engine optimization, it has recently become important to keep a good social profile, as this can have a positive impact on the investments you have in the various search engines, primarily Google. It is not only SEO reasons that social media have become important for companies but also to be able to get a better contact and proximity to potential customers and existing customers – which is why many companies choose to maintain a high presence among another Twitter, Facebook and LinkedIn are some of the biggest social networks in which firms may also have a profile. It has, however, can be annoying is the company which has achieved many “likes” on Facebook or “followers” on Twitter, but that does not use this for search engine optimization, but this can be quickly remedied.
It was in an email interview conducted by Search Engine Land in December last year with Google and Bing by journalist Danny Sullivan was able to answer the question that many asked themselves over a long period; Has social media any impact on SEO? The answer he gets from both Google and Bing is that they include and use Retweet in Twitter and “likes” into Facebook to read social cues and what’s popular content. Matt Cutts makes shortly after Danny Sullivan’s interview is also a YouTube video in which he publicly and in plain language confirms what was said in the interview.
The U.S. side SEOmoz is a kind of news site and forum for SEOs around the world during the middle of 2011 made several separate investigations into how much influence that social media has actually been on the actual rankings in Google. The first test was that one of the users urged other users on Twitter to share a link to a non-profit organization that among other things, worked to reduce hunger in Sierra Leone. After that before did not exist at all on the home page of Google when searching for “ending hunger in Sierra Leone” and took only a few hours first place – this, after exactly 522 of them shared the link to the page on Twitter. Many similar tests were made by others on SEOmoz and several interesting results were painted up in which the result was a much better place just because of tweets containing the link. The more number of followers as the tweets page’s URL was, the stronger the effect seemed to have – something that Google also confirmed in the interview. In the interview by Danny Sullivan as told Google also has several interesting points regarding how much influence where and how it was calculated. Among other things, tell Google to use and read the links shared by pages (pages) on Facebook and does not use shared links, some of the current situation is not available.
To build on the information that Google has released publicly through the interview with Search Engine Land and the Youtube video Matt Cutts published so should companies who wish to give an impetus to its website to share them both on Twitter and their Facebook page. By getting such followers on Twitter to retweet tweets containing a link to its site so this may therefore result in a higher position in Google and Bing. Interesting will be to see if Google chooses to give any more information regarding the influence and perhaps it might be that the search engines in the future also will read the personal divisions that are made in Facebook – something that surely would do good.