ICANN’s New gTLD Application System Downtime Effects

Will the Downtime of ICANN’s New gTLD Application System Affect Web Hosts?

In an statement released by ICANN chief operating officer Akram Atallah he stated that while they continues to investigate the technical glitch that forced them to take the new gTLD application system offline two weeks ago, they are making progress. Atallah said that over the weekend, “ICANN was able to identify all the applicants that were affected by the technical issue that allowed some users to view a limited number of other applicants’ file names and user names.”

ICANN will inform the affected applicants prior to reopening since it is still gathering information, and continues to test the fix. While the TAS was first slotted to be reopen last week, that deadline was pushed to April 30, and now ICANN expects that date to be carried over into May, although it hasn’t given a specific date yet.

Their post in their FAQ says, “ICANN reassures applicants that the system was not the target of a hack, and has not found any evidence that the issue caused corruption or loss of data, but despite this, the delay has caused a lot of frustration for applicants.”

Since they opened up in January, and organizations or individuals had to pay upwards of $185,000 to participate, the application process has already been lengthy, and costly, two factors that have compounded the frustration.

“I think a lot of what’s happening here and a lot of the noise that you’re hearing is a bit of frustration given that this whole process has taken a while, and a lot of people have a lot invested in these applications,” Adam Eisner, director, OpenSRS product management says in a phone interview with the WHIR. “A lot of what happens next is dependent on when these get approved. I think in the grand scheme of things it’s a small delay, but a frustrating delay.”

Eisner says that in the short-term, there’s no impact on OpenSRS or web hosts because regardless of the problem with the application system, new TLDs wouldn’t have been live this year anyway. He says that most web hosting companies that are planning to roll-out some of the new extensions don’t expect to do so until 2013.

One of the major concerns of the technical glitch was the exposure of applicant names and file names, but Eisner doesn’t think it will have a real effect on the outcome of the application process.

“One of the big mysteries about this whole application process is that most people are holding their cards close to their chest so a lot of people don’t know who is going to apply for what,” Eisner says. “If you happen to have logged in and you happened to see a file name so you know that a certain string was applied for or a certain person was applying for that string it gives you a little bit of knowledge.”

“If you know that somebody was applying for the same string as you you could start talking to that person I suppose or you might be able to plan accordingly or make other adjustments but it’s not going to influence ICANN’s decision on your application or anything,” he says.

Despite the delay, and the bad press that has come with it, Eisner is sympathetic to ICANN since it is under a lot of pressure and scrutiny from a lot of different groups.

“when you’re building a complex system like this there can be a tendency to over-engineer things when really what they’re trying to do is satisfy the requirements of so many different players involved and that can be really tough,” Eisner says. “Long term I don’t think it’s going to have an adverse impact but I can also appreciate that a lot of people are a bit frustrated that a process that has taken a while is now going to be extended that much more.”

SEO and Social Media

Social Media and the Impact it has on SEO

There is a lot talk about social media these days. From being a means of sharing information (forum), maintaining contact with friends (Facebook) and be heard on your own communication platform (blogs), social media has evolved into something that actually makes a big difference in the real world.  But what about the SEO and social media? Does it exist in social search? In this article we look at just that.

What is social search?

Social search is simply the name of a search made in a search engine whose results are affected by who is seeking. The idea behind the concept is that the more information a search engine may have about you, the more relevant search results may show. If you just google the word “truffle” it is difficult, indeed impossible, for Google to know if it’s chocolate truffle or truffle fungus you are referring to. All Google can do then is to show a neutral result algorithms that judge as relevant as possible (based on links, content, and all that we have reviewed in earlier columns).

But if you are active on Google + and constant circles in chocolate mills and chocolate manufacturers? And if you only see movies about chocolate making on YouTube? Slowly but surely, Google will be putting two and two together and start showing more and more chocolate truffles in your search results (and ad impressions).

In the same way, the social search with your contacts in social networks (like Google have access to). Google +1Is a good example of it, as well as relatively new Google Search Plus Your World. It’s all about relevance to those looking.

Does it work?

Yes and no. In some areas it works quite well, but one must remember that there are still many who do not like to Google +. Facebook and Twitter does not allow Google’s spiders to collect otherwise valuable and relevant data, and although more and more are googling while logged into their Google Account (which also means that you are logged) so the proportion is still small.

Tests have not been able to demonstrate that the links in social media reinforces a page’s rank, but it is clear that we as SEOs is right to have your ear tightly glued to the ground in this area.

What is the goal of your marketing and SEO?

So social search is still in its infancy, but that does not mean you should condemn social media for marketing purposes. The goal of your SEO is reasonable to drive traffic, and where social media plays a very important role. How and where to market themselves in these is a completely different post, but when it comes to optimization just for search engines is the connection to social media still pretty weak.